This event has now passed.'What if we took the Color Run concept and applied that to a music festival?' Presumably someone posed this question once and now here we are: Life in Color. The basic idea seems to be covering people in brightly coloured paints while they listen to EDM.
Headhunterz and Vinai are the only acts to be announced so far and just so you know, the paint is supposedly '100% non-toxic, washable and flavourless'. Organisers recommend you come dressed in white.
The venue is the massive exhibition centre out by Hongqiao Airport - it's right on top of Xujing Dong metro station on Line 2, though how the metro authorities are going to feel about a bunch of paint-splattered revellers getting on their trains at the end of the day remains to be seen.