Peppa Pig is possibly the country’s most famous pig, if you follow any pop culture news in China. After accidentally becoming a subculture icon and being featured in a short film that went viral, the pink piglet is finally being appreciated as her creator intended – to bring fun to kids. Peppa Pig World of Play, the world’s first of its kind, opened has opened in Shanghai’s LC Mall.
Photograph: courtesy Peppa Pig World of Play (Miss Rabbit's school bus)
The team replicated ten settings from the animation including Peppa’s house, George’s fort, Grandpa Pig’s garden and (our favourite), the mud puddle. After entering the park, the adventure starts at Miss Rabbit’s school bus where kids will find a bunch of musical instruments to play with.
Photograph: courtesy Peppa Pig World of Play (Rebecca Rabbit's underground adventure)
The rest of the play centre has more than 30 activities like helping Peppa’s mum with the shopping, delivering mail for Zoe Zebra or learning to recycle garbage in Peppa’s kitchen. For a bit of downtime, head to the mini cinema to watch Peppa Pig episodes. Much needed for this time of year, it’s also a place where kids can run around and burn off some energy: there are mini bikes to peddle, a tree house to climb, ‘mud puddles’ to jump into and 'underground' tunnels to explore.
Photograph: courtesy Peppa Pig World of Play
Tickets are valid for two hours, and we’re told staff speak both Mandarin and English. There’s also a small café to stop for a drink and snack, and of course, a gift shop that the kiddies will definitely want to spend some money, er, time in.
Photograph: courtesy Peppa Pig World of Play (gift shop)