Fashion brand-slash-music label Maison Kitsuné has made its way to town, opening its first Shanghai flagship and café
at South Xintiandi.
Four silver foxes welcome you into the two-storey space. Overall, Maison Kitsuné Shanghai has a minimalist feel with brass hanging racks, white marble tables, bright orange changing rooms and floor-to-ceiling windows. The store carries pieces from the Maison Kitsuné, Maison Kitsuné Parisien and Double Fox Head-Patch collections, all having a preppy style with contemporary and unique twists.
Photograph: Nancy Wang
On the ground floor, Mainland China's first Café Kitsuné is all silver and marble counters and orange sofas. The small space has limited seating, so be prepared to queue or take your coffee to go. The Shanghai café will have hot and cold drinks, coffee from around the world and – if it's anything like the Café Kitsunés in Tokyo, Seoul or Paris – may offer other specialities like matcha and chai lattes and fox-shaped shortbreads.
Launched by Gildas Loaëc and Masaya Kuroki in 2002, the brand started off as a music label and eventually branched out into clothing. Eighteen years later, the Maison Kitsuné continues its Franch-Japanese Art de Vivre through contemporary, laid-back fashion design, good coffee and a music label that has released work from the likes of Hot Chip, Years and Years, Wolfmother and Two Door Cinema Club over the years.
While the boutique is fully open, you’ll need to get your coffee and snacks somewhere else for the time being as Café Kitsuné won’t be operational for a few more weeks.