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Topshop launches China online store

Order now from the UK street fashion brand in the Mainland

UK fashion brand Topshop has launched its first online store for China, marking a move into the Mainland for the British retailer.


Trendsetter Topshop has been looking to tap into China’s retail market for a while – it already has stores in Hong Kong and shoppers in Shanghai have learned about the brand after it opened a pop-up store here back in 2012.  In August the company announced it would launch in China through Beijing-based online store Shangpin.com, which it says has more than five million customers and targets mainly young fashion consumers in their 20s and 30s making it a good fit with Topshop's core brand. Topshop, and its sister brand Topman, now have more than 140 stores outside of Britain. 


In China, shoppers can pay cash on delivery, with a flat shipping fee of 20RMB/order. According to the website, shipments to Shanghai typically take between one and three days to arrive with a free seven-day return policy.


You can find the Topshop collection on ShangPin.

 

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