Pet Fair Asia - Asia’s leading international pet industry hub - will open its doors at the Shanghai New International Expo Centre (SNIEC) from 19 to 23 August 2026 for its 28th edition. The show will set a new record with a fully sold-out exhibition space of 320,000 sqm, bringing together more than 2,600 exhibitors from China and over 30 countries worldwide. This year will also see a record number of international country pavilions, featuring exhibitors from Japan, South Korea, Thailand, New Zealand, Canada, the United States and Poland.
A major feature of the 2026 edition is the VIP B2B Day, transforming the opening day into a dedicated, invitation-only business environment focused on high-value connections and commercial opportunities. Chinese importers, wholesalers, distributors, VIP buyers, industry influencers and media partners are invited by the organizer and its partners, as well as participating exhibitors, to access the show on the first day. International visitors will have full access throughout all three business days, allowing global buyers to engage with exhibitors from the opening day while benefiting from the enhanced B2B environment.
Pet Fair Asia 2026 will look beyond traditional product categories to reflect the industry’s growing convergence with technology, lifestyle, design and wider consumer trends. Fast-growing areas including functional nutrition, fresh pet diets, smart technologies, pet fashion, travel solutions and human–pet co-living will receive greater attention.
