What to expect at this weekend's FEAST

Founder Camden Hauge gives us the scoop ahead of the festival's return

The second installment of Social Supply’s home-grown food festival FEAST hits town this month, with chef appearances by the likes of Danyi Gao of Shake and Jenny Gao of Fly by Jing, to name a few – as well as bartenders including Daniel An of Taste Buds Cocktail Palace. Camden Hauge, who founded the fest with Olivia Mok, gives us the scoop on what to expect.

There are essentially a million and one food festivals in this city. Why start another one?
It’s true – there are a ton of festivals in town – but when we started, there wasn’t really one that showcased the best of Shanghai F&B. We were inspired by the calibre of the collection of chefs at [global food fest] Omnivore combined with the fun, low-key vibes of Street Feast in London – we wanted to make Shanghai’s most talented chefs accessible to people who wouldn’t necessarily be able to eat at their restaurants everyday, while letting the chefs have some fun!

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What should people be most excited about for the festival?
The best thing about the last FEAST was that many people came for a bite and ended up spending the whole day there – meeting friends and slowly grazing their way around the booths, before eventually busting shapes in front of the DJ as the drinks added up. I hope people are excited to just roll up and experience what our amazing collaborators will have to offer.

Personally, I’m most excited to see what dishes and drinks the featured chefs and bartenders come up with. The creativity of this town never ceases to amaze and inspire.

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How will this instalment differ from the first edition in the spring?
As mentioned, we really want to celebrate the talent this town has to offer – our first festival in May really focused on the food, and this time we’re upping our beverage game to match by bringing in three of the best bartenders in the city, amongst amazing wine, craft beer and artisanal coffee.

If FEAST were one contemporary pop star or rapper, who would it be and how come?
Action Bronson. He is seriously educated about and obsessed with food, but doesn’t take it too seriously. At the end of the day, we all just want to say ‘F@$%, that’s delicious!’

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Not an ideal situation, but you only have half an hour – what stalls are you hitting?
Considering how much goes into the front end of planning the festival, I will likely be camped out with our barstars drinking them dry.

Food aside, in a song title, what’s the vibe gonna be?
Fat Boys’ ‘All You Can Eat’ (1985).

FEAST is on Saturday 19-Sunday 20 at The Place Shanghai from midday-6pm. Tickets are 80RMB per day; 50RMB one day or 90RMB for both (presale).

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