Launched in Beijing in 2007 by Australian Drew Campbell, the World Health Store is a mecca for anyone who is health-conscious and wants to improve his/her quality of life. The store sells everything from fish oil to manuka honey, organic baby food, protein shakes, aloe vera moisturiser and shower filters. The circular, airy shop in the ever-busy Shanghai Centre features health products previously unavailable in Shanghai, such as American nutrition supplement Jarrow Formulas, Lifestream spirulina (algae superfood) and All American EFX sports supplements. Environmentally friendly washing products and gadgets are available, as are juicers and water ionisers, which make tap water drinkable.
Friendly and knowledgeable salespeople will recommend vitamin supplements tailored to age, physical activity, gender, etc. Additionally, serious nutrition buffs can sign up for the VIP program.