nana & bird@GOODSSee Address

Shops & Services | Jewellery
Huaihai Zhong Lu
nana & bird@GOODS

Time Out says... See Address

First published on 22 Jul 2011. Updated on 28 Jul 2011.
Charming Singaporean pop-up boutique in hidden lane house

Popping up for a mere six months, this whimsically-named accessories boutique is the newest arrival at GOODS showroom – three rooms clustered round the sunny courtyard of a hidden Huaihai Lu lane house, which also houses collections by local designers He-Yan and Rachelle Jim.

 

The brainchild of Singaporean and self-confessed shopaholics Georgina Koh (‘nana’) and diminutive, chirpy Chiewling Tan (‘bird’), the boutique stocks a mixture of own-brand and imported jewellery, with a different featured designer every month - July sees offerings from cult UK jewellery brands Tatty Devine and Mawi, in a first for Shanghai.

 

‘We sell what we love, and buy for ourselves because we think you’ll love it too’ is Koh and Tan’s mantra, and there’s a definite feeling of girly camaraderie about the space. Housed in a tiny glass-and-concrete hut, wares are presented inside toy birdcages or strewn across pine chopping-boards, while prints from Shanghai-based fashion photographer Matthieu Belin plaster the back wall, creating an arty feel.

 

Jewellery is priced according to the level of craftsmanship and materials used - from 100RMB for a pair of simple crystal drop earrings rising to 2,500RMB for the most intricate pieces - meaning there’s a piece of hand-crafted loveliness for every budget.

 

The pricey but gorgeous ‘made by hand’ range is a result of Tan’s frequent pilgrimages to London’s Portobello Road market: vintage clip-on earrings and brooches are reworked into statement necklaces with correspondingly grand names, like ‘Midnight Bloom’ (2,000RMB) which pairs glossy black hematite beads with a rainbow-hued 1960s tulip brooch. We also love ‘Black Tie Event’, a vintage satin and broderie anglaise bow-tie strung on clear quartz beads (1,800RMB). In another quirky touch, each item comes with a whimsical postcard explaining how it came into being.

 

The other collections on offer are more affordable, but no less desirable. The ‘Silver’ series (from 500RMB) is the result of a collaboration with a Thai-based silversmith and includes delicate pieces inspired by natural life forms (think coral and lotus leaves), while the more directional ‘Cubic’ series features zingy neon or blond wood cubes intertwined with black rope (300-800RMB).


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Details

Open
11am-8pm Sat-Sun (Mon-Fri by appointment only)

Telephone 134 8236 6122

Metro Changshu Lu

English address 1417 Huaihai Zhong Lu, near Fuxing Lu, Xuhui district

Chinese address 徐汇区淮海中路1417号, 近复兴路

Map

Comment

Posted by : Darius on 07/08/2011 12:21:37
A gorgeous pop-up store with such a variety of unique jewelry. Whatever your budget you will find something special here... perfect for gifts and definitely worth checking out.

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