Alice

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published on 22 Nov 2011
Independent high-end jewellery boutique on Julu Lu
A leafy stretch of Julu Lu houses the newest addition to Shanghai’s independent jewellery scene: step through the light-filled conservatory into a charming space of powder-blue walls, French antique-style furniture and eccentric, oversized glass jars displaying jewellery as if it were botanical specimens.

Store director and qualified gemologist, Alice Pang, spotted a gap in the market for a high-end jewellery boutique several months ago. ‘Shanghai has a lot of luxury fashion boutiques, but their main focus is on clothing,’ she says. ‘Local demand for independent fashion has grown beyond clothes. People now want exclusive, one-off pieces of jewellery too.’

The majority of the jewellery is by Taiwanese designer Chen Yen Yeh, a former classmate of Pang’s now based in Shanghai. Her simple, aptly named Contemporary collection features different types of jadeite (one of two types of semi-precious gemstones collectively referred to as jade) in a range of modern settings.

It’s a world away from the ponderous, imperial style associated with traditional Chinese jade jewellery: instead, think oval pendants strung on delicate silver chains (7,560RMB) or embedded in plain silver rings (2,980RMB). The jadeite itself comes in a palette of pastel hues, ranging from mint to white, lilac and amber stones.
Chen has also produced some gorgeous one-off items with a distinctly vintage feel, like ‘Grandma’s Jewellery Box’, a cylindrical jadeite ring bookended with rubies (pictured, 9,880RMB).

Aside from jade, you can find offerings from Yol, a French designer whose pieces have an artier feel, with finely-veined ceramic brooches (3,240RMB) and scrolled silver hoop earrings (2,880RMB).

For a hippier vibe, check out Hong Kong-based brand Bothos, whose Setha range combines vintage silver amulets with rows of sandalwood rosary beads from Tibet. The wood gradually releases its oils on contact with skin, making for a soothing scent which deepens throughout the day.

Though Alice is billed as a ‘jewellery, art and lifestyle’ concept store, clothes are limited to a few carefully selected silk separates courtesy of Toufy (1,200-1,600RMB), and the ornate picture frames on the walls currently hang empty. Pang plans to introduce homeware and furniture this month.

Selena Schleh

Details

Open
11am-8pm daily

Telephone 5234 1305

Metro Jingan Temple

English address 824 Julu Lu, near Fumin Lu, Jingan district

Chinese address 静安区巨鹿路824号, 近富民路

Comment

Posted by : Valeria on 01/07/2013 03:28:15
5/5
A must go store for jewelry lover , u can find some very unique pieces here. 'One of the best boutique in Shanghai!
Posted by : Nancy B on 22/01/2013 01:31:09
5/5
Great Store!

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