A converted textile warehouse in the relative backwater of south Xuhui might seem an unlikely place for Shanghai’s first eco-lifestyle hub, but over the next couple of months this 4,000 square metre space is due to play host to a hugely ambitious project integrating eco-lifestyle retail stores, health and wellness practitioners and purveyors of healthy food with community outreach programmes and not-for-profit organisations.
The brains behind the development is Jeni Saeyang, founder of local green lifestyle brand Eco&More
which has undergone something of a meteoric rise, opening three branches last year (their new flagship is housed in the Eco Village itself). ‘We didn’t want anything too preachy,’ she says of the project. ‘People are surrounded by pollution issues all day. The idea was for something fun, accessible and cool – like a green Tianzifang.’