In good news for Shanghai’s southern fried chicken fans who live on the east side of the river, the US chain Popeyes is continuing expansion across the city opening its first location in Pudong at Shinmay Union Square tomorrow (Friday 22 January).
Apart from a brief foray into the country back in the late ’90s, the Louisiana-based fast-food chain opened its first China store in Shanghai last May as part of its plan to open over 1,500 stores across China over the next decade
. The Huaihai Zhong Lu store opened with hours-long queues on day one. Apparently in a bid to create the same sort of fanfare in Pudong, they’re offering 65 percent off orders for the first 800 customers on opening day only.
To secure your discount – which will be valid from 10am onwards when the store officially opens – you’ll need to first follow Popeyes’ WeChat account (ID: popeyeschina), register to become a member via the mini program and claim the coupon (see the screenshot below). The deadline to get the offer is tonight at midnight (Thursday 21 January).
Although the coupon currently says 30 percent off when it's actually in your e-wallet, according to Popeyes it will automatically change to ‘65 percent off’ on opening day
. The coupon itself is actually valid until Sunday 21 February, but after opening day it will only get you 30 percent off. And, in more fine print, if you are among the 800 early-birds there on the day, deductions will also be capped at 60RMB max (in other words, the maximum amount you can spend while making the most of the discount is 170RMB).
Deal or no deal, more fried chicken is no bad thing.