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Design mag Wallpaper is opening a Shanghai store

Expect everything you need for an Instagrammable living room, at a price

Photographs: Rupert Hohwieler
The centrepiece of many ‘cool parent’ coffee tables (or any design nerd’s, to be honest), Wallpaper magazine recently opened its first permanent brick-and-mortar shop in the Jing An Kerry Centre. The publication – covering design, fashion, art and luxury lifestyle – has already drawn up pop-up stores in cities like Copenhagen, Milan and London (where it was originally launched back in 1996) but Shanghai is the first location with long-term ambitions.

The store, which opened a couple of weeks ago for a short test run, will open again mid-December. If you’ve glossed over any copy of Wallpaper before then you’ll know what expect here with the brand’s affinity for luxe living spaces and interiors. The store’s focus is primarily on home furnishing so if you’re looking to snap up a modernist sofa or create a dreamy desktop layout piped straight from the pages of a magazine, then this the place to do it (provided your pockets run deep, prices aren’t cheap – for example, a ‘marshmallow sofa’ by Karstudio goes for 26,000RMB).

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Much like the magazine's aesthetic, the industrial-looking space is set up pretty minimally – to the point where it feels like you've walked into an exhibition. Spanning 200sqm, there's currently 50 brands on show, give or take, with a few international design studios like Berlin-based New Tendency and Italian purveyors of classy wooden chairs Mattiazzi, plus an extra emphasis on highlighting products made in China (which make up 80 percent of the collection).

You'll find an orbit sofa and a lento armchair from Frank Chou, sand drift rugs from Shanghai and Singapore-based textile designers Tanchen and fancy floor lamps from Guangzhou's Singchan design, to name just a few. For the full list (with prices) of what's stocked right now, you can follow the WallpaperSTORE mini programme via its official WeChat account.

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Though it’s closed now for upgrades, once it's back in business, there’ll be additional changes with more designers, events, exhibitions and even a working coffee shop at the front (that also serves boozy beverages like an espresso martini or an orange coffee G&T).

Venue details: WallpaperSTORE, N2-06B, Jing An Kerry Centre, 1515 Nanjing Xi Lu, near Changde Lu.

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