While you might have to wait a little longer to sink your teeth into the famous Beyond Burger, you can now get a taste of what the plant-based brand is all about as a collaboration with Starbucks marks the official entry of Beyond Meat into China.
The word, according to the official Starbucks Weibo account
, is that the coffee chain's new sustainability-focused, plant-based menu (called 'Good Good') features three offerings using Beyond Meat's alternative beef: pesto pasta (69RMB), classic lasagne (69RMB) and a sour and spicy Beyond Beef wrap (59RMB). Available across thousands of Starbucks outlets in China, the menu also includes dairy milk-substitute Oatly and Hong Kong-based alternative meat Omnipork.
Photograph: courtesy Beyond Meat (Beyond Beef Meatcase)
In more plant-based happenings from the fast-food scene, earlier in the week, KFC China announced its first (temporary) foray into fake fried chicken with a three-day trial period across three outlets in Shanghai, Guangzhou and Shenzhen, as Reuters reports.
The fast-food juggernaut has teamed up with US agribusiness Cargill Ltd to serve the plant-based nuggets from Tuesday 28 through Thursday 30 April. Unfortunately, they're only available with the purchase of a limited presale coupon that sold out very rapidly. Still, it's not called a 'trial' period for nothing... Watch this space.