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Shanghai Fashion Week AW20 will take place entirely online

The event is going virtual during the COVID-19 outbreak

Photograph: courtesy Shanghai Fashion Week
Looks like fashion never sleeps. Though originally postponed due to the COVID-19 outbreak, Shanghai Fashion Week is now back on track, according to SHINE. The week-long event will last from Tuesday 24 to Monday 30 and has teamed up Alibaba Group, the world’s largest online shopping marketplace, to bring you the autumn and winter collections from dozens of China's top designers, along with big global players like Armani, Dior, Gucci and Versace.

The seven-day online event will be broadcast via Tmall’s virtual shopping rooms, which will allow viewers not only to see the brands’ collections but also to directly place orders for items. Log in at shanghaifashionweek.com with a Chinese phone number or an email address to tune in.

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