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Super kawaii Japanese lifestyle store Loft is coming to Shanghai

The famous Tokyo-based household goods store is slated to make its China debut this July

Photograph: @ロフト/Loft via Facebook
In a time when we could all use a little more kawaii in our lives, Japanese lifestyle store Loft has announced plans to make its China debut in Shanghai. The new megastore will be the brand's first directly owned outlet outside Japan and is slated to open at Xujiahui's Metro City shopping mall as early as July.

According to The Japan Times, the sprawling 1,100 sqm shop will sell design-focused and cutesy knickknacks alongside cosmetics, houseware and more. Some of the biggest sellers include super cute notebooks, washi tapes, coloured pencils, budget makeup, smartphone cases, battery chargers and a variety of kitchenware from food storage containers to patterned china plates.

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Photograph: @ロフト/Loft via Facebook

First established in Tokyo's Seibu Shibuya department store in 1987, Loft now has 117 branches across Japan and has revealed plans to build a second Shanghai store at the LaLaport Shanghai mall in Jinqiao next year. According to the spokesperson, the chain store aims to open a total of six stores in China over the next three years.

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