With all kinds of sustainable homegrown brands
popping up and the rise of eco-conscious groups and events
, it’s safe to say the green-living movement has swept across Shanghai in recent years. And now we’ve got another spot to add to our sustainable shopping lineup: Beijing-born recycled bookstore Déjà Vu recently opened its first Shanghai store on Anfu Lu – and this one has clothes too.
First opening on Boxing Day last year, while it’s not new new, it’s still got that new-opening buzz. Going by the motto 'good stuff is worth buying twice', there's a lot of emphasis on the environmental impact of consumerism and fast fashion with slogans and reminders written on the walls ('Chinese fashion industry generates 26 million tons of discarded clothes every year, 99 percent of which be dumped in landfills or incinerated’).
The airy space on the second floor is home to around 15,000 books, the majority of which are Chinese-language – literature, non-fiction, magazines, manga, graphic novels, etc. But there’s also a smaller, still decent, English-language selection with everything from Bill Bryson’s travel stories to a very solid selection of picture books for the little ones.
The third floor is where the fashion happens, housing mainstream brands like COS, Zara and Levis alongside a range of designer and luxury labels like Acne, Kenzo, Ted Baker and Michael Kors to name a few. There’s close to 2,000 pieces of clothing with the typically thrifty bargains you’d expect – generally you can pick up threads with 60-80 percent off their original prices. To check the prices of all the wares, you'll need to follow the shop’s official WeChat account (ID: duozhuayu) and scan the QR code found on either the back of a book or clothing tag.
Alternatively, if you feel that some of your old belongings would flourish in the hands of others, you can also sell them to the store – provided they're still in good nick. Again, follow the shops official WeChat account for more details on how and what.
Whether you're after a new outfit, a summer read or a bit of window shopping, Déjà Vu is definitely worth a rummage.
Venue details: Déjà Vu, 300 Anfu Lu, near Wukang Lu. Open 10am-10pm daily.