April in Shanghai is pure poetry — a city bathed in sunlight and spring awakening. And right in the heart of it all, Plaza 66 is kicking off Full Bloom: A Springtime Reverie, a limited-time celebration from April 22 to 28, 2025.
An immersive floral garden has taken over the atrium, so art meets nature in the most dazzling way. Step into world debut of Takashi Murakami’s Ohana Hatake Garden, a dreamscape made up of the artist’s smiley “Superflat” florals, flowing light and cherry blossom trees.
One of countless surprises awaiting the curious shopper is the GOYARD Garden-themed Asian Exclusive Pop-up, which will premiere in Asia from May 1st to 11th.Visitors canSpring at Plaza 66 isn’t just about watching beauty bloom — it’s about stepping into the scene.From the floral dreamscape of Takashi Murakami's Ohana Hatake Garden to curated luxury pop-ups and exclusive seasonal perks, every moment here is designed to delight. This spring, we’re saving you a front-row seat to the spectacle. also wander through Van Cleef & Arpels' poetic flower installation, enjoy sips from a limited-edition coffee cart, and pick up exclusive merchandise that blends high fashion with playful spring energy.
Plus,members of Plaza 66 can unlock a flurry of rewards and enjoy hassle-free rebates with the mall's ‘Buy & Tax Refund’ service.
Spring is in full swing — let’s walk through this fleeting fairytale together…
Plaza 66, a luxury fashion landmark in Shanghai, has launched into spring with a bang: Full Bloom is a 7-day experiential takeover packed with exclusive pop-ups, interactive art and immersive storytelling that brings the season to life.
The main draw of Full Bloom is a limited release from Japanese icon artist Takashi Murakami’s independent footwear brand Ohana Hatake.
The OHANA FULL-BLOOM collection marks Murakami’s first signature shoe silhouette. Crafted from durable EVA foam for ultimate comfort, the footwear is available in five colours — APRICOT, AQUARIUS, CHERRY BLOSSOM, METEORITE and TIGERLILY — and serve as a maximalist yet wearable take on the Japanese artist’s globally recognised flower motif.
There are ordinary, in-store shopping experiences and then there is Full Bloom. The latter lets you discover the OHANA FULL-BLOOM collection in an incomparable way: step into a ‘field of flowers’ complete with sakura trees, strike a pose with the artistic installations, and snap your editorial-ready pictures for your social media feed.
Murakami Takashi's Ohana Hatake Limited-Time Immersive Garden is now open, with exclusive surprises waiting to be unlocked! From now until April 28th, visit the Ohana Hatake Limited-Time Immersive Garden, snap check-in photos, and stand a chance to receive special gifts (*Limited-time offer, first-come-first-served while supplies last). You might even win a pair of the limited-edition OHANA FULL-BLOOM sneakers (*Random colors and sizes)!
From April 23rd to 28th, daily from 2:00 PM to 3:00 PM, will be releasing limited quantities of OHANA FULL-BLOOM items (*While stocks last, available colors may vary) - the first-ever multi-color offline launch that fashion enthusiasts won't want to miss! Tap the mini program above now to reserve your "Experience Pass" for Murakami Takashi's Ohana Hatake Immersive Garden and "Ohana Hatake Purchase Eligibility Pass"!
Fuel your shopping spree by getting your caffeine fix from the Full Bloom coffee station. Classic coffee drinkers can opt for an Americano or a Latte, whereas those with a taste for adventure can try one of three seasonal sips: the Bloom Aquarius with pandan syrup, coconut milk and coconut sugar, the Bloom Apricot with apple chutney and jasmine tea, or the Bloom Meteorite containing osmanthus syrup, rice milk, mate tea and lemongrass syrup.
Furthermore, you can snag an exclusive Full Bloom tote bag that’s practical for your shopping needs while adding pizzazz to your spring wardrobe. From the start till the end of the Full Bloom event, Plaza 66 will be transformed into a playground of luxury and whimsy, where your favourite brands will be serving up fresh, spring-inspired installations and treats.
Get set for the Asian premiere of the GOYARD Garden-themed Asian Exclusive Pop-up, which weaves beauty with understated luxury and the rhythms of nature. Note that this is happening from May 1st to 11th.
Also you can't miss the Van Cleef & Arpels installation outside the mall. A whirlwind of bold brushstrokes and a kaleidoscope of colours, it will make you feel like you're living in a life-sized painting.
Another attraction is LOUIS XIII’s “Cycle of Nature” booth, where complimentary cocktails or Champagne are available for a short time.
Other brands will also be bringing their A-game with immersive benefits: these include Louis Vuitton, Loro Piana, BURBERRY, Bottega Veneta, as well as SILKY MIRACLE, ARC'TERYX, and SACAI.
Seek out custom-made, seasonal drinks from brands like Miu Miu, Qeelin and Manolo Blahnik, or scoop up an armful of flowers from limited-time floral carts by S.T. Dupont, Brunello Cucinelli and Christofle.
No more fretting over last minute tax refunds at the airport: in case you missed our last feature, Plaza 66 now offers instant tax rebates right on-site. After making your purchase, just head to the tax-refund desk on level B2 with your receipt and tax slip — easy peasy.
Knowing that you can now reclaim taxes on your shopping makes one’s retail experience even more enjoyable now.
Q: Who is Eligible for TAX-Free Shopping?
✔️ Hong Kong, Macau, Taiwan, and foreign tourists with valid passports or ID.
✔️ Travelers staying in the Chinese mainland for no more than 183 consecutive days.
✔️ Those departing from Shanghai International Airport within 17 days (inclusive).
✔️ The minimum purchase amount for tax refund is 500 RMB (*If the purchase amount falls between 500-110,000 RMB, you can go to the B2 Handsfree for ‘Buy & Tax Refund’).
Here are some helpful pointers on how to go about the ‘Buy & Tax Refund’ process yourself at a participating Tax Refund shop (TFS).
There are only three steps in total!
STEP 1. Provide your valid passport (Foreign Visitors) or ID (Hong Kong, Macau or Taiwan).
STEP 2. Fill out the refund application form for overseas visitors.
STEP 3. Provide your VAT invoice.
Bonus: From now until May 25, international visitors will also receive a COVA dining voucher with each tax refund redemption.
Spring at Plaza 66 isn’t just about watching beauty bloom — it’s about stepping into the scene.From the floral dreamscape of Takashi Murakami's Ohana Hatake Garden to curated luxury pop-ups and exclusive seasonal perks, every moment here is designed to delight. This spring, we’re saving you a front-row seat to the spectacle.
📍 1266 West Nanjing Road, Jing’an District, Shanghai
⏰ 10 AM – 10 PM
☎️ (86) 021-22251800
