In Sharks We Trust
Miao Wang is reinventing shark conservation one bikini at a time through her eco-friendly swimwear brand. As a diver, Wang saw the devastating impact of illegal shark fishing and global warming on our oceans. Driven by the overwhelming ‘power and vulnerability in nature’, as she describes it, she founded In Sharks We Trust, for which every piece is created from reclaimed fishnets and 100 percent of the profits are dedicated to shark conservation.
Alongside her designs, Wang raises awareness in Shanghai by hosting documentary screenings, holding ocean and shark conservation talks and running fashion activism projects.
Reminiscing about a recent campaign, Wang laughs while describing a close encounter at a shoot in the biggest seafood market in Shanghai. ‘After nearly getting arrested twice and fighting off strange looks, my models marched through a market of dead fish wearing their whale shark costumes.’ Through bold campaigns like this, Wang wants the world to see that ‘China is not one dimensional – there are groups of individuals creating change in innovative ways.'
Visit insharkswetrust.com or follow 'insharkswetrust' on WeChat.