4 Shanghai brands you need to own

Get your 'lao Shanghai' swag on with these classic brands

Feiyue
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Feiyue

The label Feiyue was founded in Shanghai in 1963 and has been the favoured sneaker brand of tai chi practitioners almost ever since. In 2006, Frenchman Patrice Bastian took Feiyue international (at much higher prices than the 35-40RMB you can expect to pay for a pair of originals) and since then the brand has introduced a host of different colours and designs, including a Star Wars line. If you’re intent on getting the originals, look for the green triangle on the sole.


Where to get them Culture Matters’ various branches around town are good for picking up the new-look versions; for an authentic pair, try 585 Zunyi Lu, near Yunwu Shan Lu, Changning district.

Forever (Yongjiu)
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Forever (Yongjiu)

The label Sturdy yet elegant Forever bicycles first took to Shanghai’s streets in 1940, a good 18 years before the city’s other classic bike brand Phoenix went into production. The company has moved with the times with a range of sportier-looking models, but still sells plenty of the old-fashioned 26- and 28-inch frames (around 450-550RMB each). 


Where to get them You can pick up classic Yongjiu bikes in lots of places, but you get a wider selection of models in the converted factory that used to make them (139 Liaoyuan Xi Lu, near Dahushan Lu, Yangpu district).

Seagull
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Seagull

The label China’s oldest camera brand began life in Shanghai in 1958, at the start of the Great Leap Forward. Their beautiful looking twin lens reflex cameras are still produced in the city to this day. 

Where to get them Xing Guang Photographic City (300 Luban Lu, near Xietu Lu) has a number of stalls selling old Seagull cameras from around 500RMB. You can also see a great collection of vintage models at the Shanghai Museum of Old Camera Manufacturing (308 Chongqing Nan Lu, near Taikang Lu, Huangpu district).

Shanghai Watch Factory
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Shanghai Watch Factory

The label Another brand launched during the Great Leap Forward, Shanghai Watch Factory brand timepieces have become highly sought after items. Although in 1970 they introduced a calligraphic logo, we prefer the older faces featuring an image of the original Shanghai Watch Factory made from the characters ‘Shang’ and ‘Hai’.


Where to get them The handful of shops that is now all that remains of Dongtai Lu Market have some ‘antique’ Shanghai Watches for around 50RMB a pop; alternatively, you’ll find newer (and much more expensive) models through their website.

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