This venue has closed.
This sophisticated Jingan space is a sleek store and showroom of a select line of designers, both from China and abroad. Selling classic womenswear, owner Yilei Wu also runs regular events, launches and parties from the store in her quest to champion independent designers. Having studied journalism in China, fashion in the UK, worked for retail giant H&M, and run her own line from a garage in Jingan, Wu has poured all her experience into the success of the store and its online presence.
Championing brands such as Viktoria Chan, Aijek, Momocreatura, House of V, REdesigns and Alex Monroe, Wu enjoys telling the story of the designers featured on the boutique’s recently redesigned website, where you can simultaneously shop online and read interviews with many of the designers and customers. But for a face-to-face experience, we still suggest its better to get yourself down to the Shaanxi Bei Lu showroom, browse through the rails of sophisticated items, and let yourself be infected by Wu’s relentless
