This venue has closed.
Zurita's Wulumuqi store has closed and will be relocating, the Kerry Parkside store is still open.
Recently opened opposite the Avocado Lady on Wulumuqi Lu, Zurita is a fashion brand on a quest. Nestled in a prime Xuhui location, this cheery boutique is the brainchild of former translator Spaniard Monica Muriel Zurita, and features products made only with natural fabrics and fibres.
Expect lots of wool, silk, leather, cashmere, and even bamboo, used to create a timeless range of bright, wearable clothes. Keen to avoid the high prices often found with other ‘eco brands’, Muriel Zurita prices most items on a par with the likes of Zara; her mantra: ‘keeping nice things affordable for everyone’.
We love the fabulously soft bamboo dresses in grey, red and black (581RMB). Also extremely covetable is the range of oversized cashmere coats, in soft beige or black (1,560RMB), and an elegant cream belted top, made from natural silk and featuring a traditional style Chinese collar. One of the bestsellers so far has been a range of silk camisoles with spaghetti straps in bright colours including deep purples and blues (355RMB).
There are no gaudy patterns here; these are elegant wardrobe staples. Every Friday new products are brought into the store, and given that only nine of each are made, you can be fairly sure that you won’t bump into too many people in the same outfit. There are also scattered accessories, most of which are from Morocco, with leather shoes (399-499RMB), and a selection from ethical brand Shokay, including a chunky knitted necklace (420RMB).
This is a great addition to Shanghai’s fashion offerings, supplying distinct items that are wearable, affordable and comfortable. There’s also an online store, but it’s really best to head to the shop in person to really understand its charm, and have a chat with the bubbly owner, in one of her four languages (Spanish, French, English and Mandarin).
By Helen Roxburgh
